In 2023, following two decades of global use of his visual learning tools in K–12 education, Dr. David Hyerle approached Jared McClure with a new visual language code for thinking. Inspired by Ray Kurzweil’s How to Create a Mind, the concept immediately captured Jared’s attention: he recognized that the visual patterns produced by David’s code closely mirrored the architecture of neural networks in artificial intelligence and offered a universal approach to adding a cognitive layer to AI.

David introduced long-time colleague and national sales/marketing director, Kevin Dougherty, as the third member of the team. With a background in education and a successful track record promoting David’s earlier visual tool models, Kevin eagerly embraced the opportunity to bring the next generation of visual tools into schools and the workplace.

In 2025, NeuraPoints was founded to empower people with the cognitive code for thinking—promoting critical thinking development and creating a universal pathway for integrating human intelligence into AI.